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Research papers

The market for TV air-time in Europe

This paper addresses the television media issues facing advertisers in Europe. It examines both the supply and demand side of the markets and then concentrates on the requirements of the demand side, especially from the advertisers' rather then the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Michael Cluff, Tom Harper
June 15, 1996
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Citation

Cluff and Harper (1996a, June 15). The market for TV air-time in Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-market-for-tv-air-time-in-europe


Research papers

TV viewing in a multichannel environment

Although Ireland is a small country it has a complex television environment. Irish homes can be placed into three different groups depending on their levels of channel choice; 2 station homes, 6 station homes, and 10+ station homes. This paper begins...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Tom Harper
June 15, 1991
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Citation

Harper, T. (1991a, June 15). TV viewing in a multichannel environment. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tv-viewing-in-a-multichannel-environment